A group of marketing experts and statistics PhDs, lead by Mario Fantoni, have
mastered the secrets of multivariate testing and have applied the method to
marketing and advertising optimization. The result is OfferMaxima.
Clients range from small Internet start-ups to billion-dollar corporations.

OfferMaxima has been featured in Forbes, INC magazine, and several other publications.

When OfferMaxima was founded in June of 2003, nobody thought of using
multivariate testing for marketing optimization. We were the first to think of it
and the first to succeed.

OfferMaxima's original team included James F. Kowalick, PhD, a 4-time
recipient of the coveted Taguchi Award, and Milton B. Bastos, PhD, author
of “Multivariate Testing Applied to Marketing Intelligence.”

Suggested Reading

Click here to read the article "Boost Your Marketing ROI with Experimental Design" (Harvard Business Review, October 2001)

Click here to read the article "Robust Quality" by Dr. Genichi Taguchi (Harvard Business Review, February 1990)"


Listen to the Podcast
People Are Talking About

Lars Johansson from interviews Mario Fantoni, OfferMaxima's founder and one of the world's foremost experts on multivariate testing for marketing optimization. This podcast was voted one of the top 5 podcasts of 2007 in the area of Web Analytics and Optimization.


Dell Case Study

Increasing online sales 710% with Multivariable Testing.


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Whether you are looking to optimize
your landing page, email or direct mail campaigns, and online or print ads,
we have the solution for you.