A group of marketing experts and statistics PhDs, lead by
Mario Fantoni, have
mastered the secrets of multivariate
testing and have
applied the method to
marketing and advertising optimization.
The result is OfferMaxima.
Clients range from small Internet
start-ups to billion-dollar
OfferMaxima has been featured in Forbes, INC magazine, and several other publications.
When OfferMaxima was founded in June of 2003,
nobody thought of using
multivariate testing for marketing optimization. We were the
first to think of it
and the first to succeed.
OfferMaxima's original team included James
F. Kowalick, PhD, a 4-time
recipient of the coveted Taguchi Award, and Milton B. Bastos,
of “Multivariate Testing Applied to Marketing Intelligence.”
to read the article "Boost Your Marketing ROI
with Experimental Design"
(Harvard Business Review, October 2001)
to read the article "Robust Quality" by Dr. Genichi Taguchi (Harvard Business Review,