Dr. K I Presume?
Source: Advertising Age Magazine,
October 27, 2003
Dr. James Kowalick is a former rocket scientist (actually,
a corporate director
of engineering at Aerojet General) who used to sell Christmas
trees for a
living and organized dating conferences for lonely singles.
Now he is an
inventor who is about to offer Madison Avenue a new methodology
based on a
Japanese engineering system that will optimize ad campaigns
His idea is to scientifically manipulate ad elements such
as graphics, colors,
and a campaign's sense of humor, to compel customers to act.
successfully tested the method in on-line and off line marketing
with response rate increases of up to 1,500%!).
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