In The Media


Dr. K I Presume?

Source: Advertising Age Magazine, October 27, 2003

Dr. James Kowalick is a former rocket scientist (actually, a corporate director
of engineering at Aerojet General) who used to sell Christmas trees for a
living and organized dating conferences for lonely singles. Now he is an
inventor who is about to offer Madison Avenue a new methodology based on a
Japanese engineering system that will optimize ad campaigns for maximum
response rate.

His idea is to scientifically manipulate ad elements such as graphics, colors,
and a campaign's sense of humor, to compel customers to act. He has
successfully tested the method in on-line and off line marketing campaigns
with response rate increases of up to 1,500%!).




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